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gps research Asia Pte. Ltd. (Singapore/Malaysia)

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Which tools are designed for which research? An overview:

360 Grad Research

Contact person

Philipp Stegmann

Managing Director

Philipp Stegmann

MSc Business Administration

Philipp Stegmann provides our clients with competent consulting in the field of Shopper Data Analysis. He draws on his experience from his former managerial positions at Ferrero oHG, as well as at Otto Versand, Hamburg.

Address

gps research Asia
Pte. Ltd. (Singapore)

65 Chulia Street
#48-02 OCBC Centre
Singapore 049513
Singapore

T: +65 8139 6570

 

gps research Malaysia Sdn. Bhd. (917458-X)

Suite 1 - No. 100B, Jalan SS21/35
Damansara Utama
47400 Petaling Jaya, Selangor
Malaysia

gps research Asia Pte. Ltd. (Singapore/Malaysia)

Profile

gps research Asia Pte. Ltd. is a Singapore-based company specialising in shopper research and shopper data analysis.

gps research Asia Pte. Ltd. is part of the "gps research group", with offices in Germany, Russia, Malta and Singapore.

The parent company, gps dataservice GmbH, based in Germany, is a full-service market research company, specialising in real life shopper research and with over 15 years' experience in the field of experimental store testing in the FMCG industry, analysis of scanner data and customer card data, as well as studies in shopper behaviour.

The offices in Singapore and Malaysia were opened in 2010 in order to allow businesses and manufacturers in Southeast Asia access to the specialised know-how/methods of gps research. Various projects have already been carried out in Malaysia in collaboration with diverse businesses and industry partners.

Methods

  • Experimental Real Life Tests/Controlled Store Tests
  • Data Analytics (scanning data, loyalty card data)
  • Retail Analytics (e.g. Customer Segmentation, Promotion Measurement)
  • Shopper behaviour studies (surveys, observations, assisted shopping)
  • Category Management (Shelf Optimisation, Efficient Assortment, Efficient Promotion)
  • Other methods

Our trading partner in Germany:

  • Aral
  • Edeka
  • Globus
  • Globus Baumarkt
  • real,-
  • Rewe
  • tegut...

Our customers from FMCG: