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Principles

Visual

Which tools are designed for which research? An overview:

360 Grad Research

Principles

360 Degree Shopper Research

Our service portfolio enables us to observe shoppers from different viewpoints; it is also possible for our clients to keep a wide-ranging overview of shopper behaviour – simply a 360° insight into shopper behaviour.

Full Service

gps dataservice carries out "Full Service" tests, starting with test design, listing and delivery in trade, to data analysis and presentation.

Real Life

All tests are adapted to later realistic trading situations. The consumer in the supermarket operates in a real shopping situation with all relevant influencing factors.

Keep it simple

We deliver simple and comprehensible test facilities and analyses of results.

In experimental real life tests, we ideally change only one parameter per test group in order to achieve unambiguous theoretical coherence. Our consultancy approach is from practice for practice – from Insights into Action

Our trading partner in Germany:

  • Aral
  • Edeka
  • Globus
  • Globus Baumarkt
  • real,-
  • Rewe
  • tegut...

Our customers from FMCG: