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Other methods

Visual

Other methods

Apart from our in-store shopper research, we offer the classic repertoire of quantitative and qualitative methods of market research:

Quantitative

Online or studio tests

As a basis for decision-making within the framework of a product development process:

  • Evaluation of alternative product concepts
  • Screening of options for packaging designs
  • Evaluation of communication concepts 

Qualitative

In-home interviews with consumers of specified products

  • Authentic representation of target groups
  • Actual daily use of products

Group discussions

  • Diagnostic evaluation of product concepts or new product developments
  • Testing and optimisation of marketing material