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Research methods

Visual

Research methods

An overview: which tools are designed for which study

 Experimental Real Life TestsCustomer card data analysisScanner data analysisShopper BehaviorMarketing Cockpit
New products
Does my new product gain loyal buyership or does it remain a sampler item?   Passt   Passt Passt
What have buyers of my new articles been buying and what is the rate of cannibalisation?   Passt      
Which shopper segments buy my product compared to my competitors' product?   Passt      
What distribution and turnover potential does my new product have? Passt Passt Passt   Passt
What is the optimal pricing for my new product? Passt Passt   Passt  
What is the awareness level of my product at POS compared with that of my competitors?       Passt  
Current product range
How is my product distribution and turnover developing in supermarket/consumer market environments compared with my competitors?   Passt Passt   Passt
What rate of sales will my product reach in supermarkets/consumer markets?   Passt      
How is the repurchase rate of my product developing compared with my competitors?   Passt      
What have buyers of my new article been purchasing and what is the rate of cannibalisation?   Passt      
What is the price trend of my new product and that of my competitors?   Passt Passt    
How often is my product bought in comparison to reference products?   Passt      
Line Extension
Is it possible to acquire new customers for my brand through line extension?   Passt      
How viable is a line extension in enhancing my brand distribution and turnover? Passt Passt Passt   Passt
Brand
What are the percentages of heavy, medium and light buyers of my brand?   Passt      
What else do my brand consumers buy?   Passt      
Promotion
How viable is a special offer in binding newly-won consumers to my brand?   Passt     Passt
What have the buyers of my promotion articles been buying?   Passt      
How does the effect of dual product placement compare with several single article placements of the same product? Passt Passt      
What effect does a decorative package design have in a second placement? Passt     Passt  
Where is the best position for my second placement? Passt        
What is the level of awareness of my promotional campaign?       Passt  
How do shoppers evaluate my promotional action?       Passt  
What proportion of the market will be reached in the promotional week?         Passt
Packaging
How does a change in the package size affect the frequency of sales? Passt Passt     Passt
How does a change in the packaging affect the turnover of my product? Passt Passt Passt   Passt
How does a change in the packaging affect shopper orientation?       Passt  
Pricing
How does a change in the price of my product affect sales? Passt Passt Passt   Passt
Purchasing decision
How is a decision to purchase made in a specific category?       Passt  
How much time does the shopper spend at a shelf in a specific category?       Passt  
How does the shopper funnel for my product compared to that of my competitors?       Passt  
Customer demographic
Which shopper segments buy my product in comparison with my competitors' product?   Passt      
What is the socio-demographic structure of my consumers in comparison with other consumers of articles in the same category?   Passt     Passt