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Purchasing decisions at POS are determined largely by unconscious behaviour patterns. A series of questions on behaviour at POS can, therefore, only be answered by as far as possible unprompted shoppers in their own words.

Observations deliver an authentic impression of shoppers’ behaviour and thereby help us to better understand shoppers' purchasing decisions.

  • Attention
  • Orientation
  • Retention period
  • Search behaviour
  • Conversion rate

Analysis examples

Purchase funnel:

GRAPHIK Purchase FunnelGRAPHIK Purchase Funnel

Retention period/Purchase decision process:

GRAPHIK ZeitmessungGRAPHIK Zeitmessung